IPepper news
  1. Main
  2. /

    Articles
  3. /

    Flutter's ...
Flutter's Flirtation with Fox
Flutter’s office. Source: Wiener.me

Flutter's Flirtation with Fox

Much like his cinematic counterpart, Flutter CEO Peter Jackson has built an expansive entertainment realm. However, amidst the triumphs lie potential perils, especially with the looming presence of corporate titan Rupert Murdoch. Financial analyses reveal a precarious scenario unfolding in the IGF material.

Flutter Entertainment plc showcased robust performance across various metrics, boasting group revenues of $3.4 billion (£2.7 billion) in the first quarter, a notable 16% year-on-year surge, alongside an augmented average monthly player count of 13.7 million. Particularly dominant in the realms of iGaming and sports betting in the US via its FanDuel arm, Flutter has slated its core stock market activity for migration to the prestigious NYSE.

Yet, on the horizon looms a shadow, colloquially termed the "Fox Option." Historical precedents suggest this could culminate in Murdoch, the formidable maestro of the Fox media empire, commandeering Jackson's remarkable success, thereby diverting Flutter's fortunes to his own coffers.

Despite Flutter's EBITDA soaring by 46% to $514 million (£409.28 million) compared to the previous year's first quarter, and other financial metrics indicating upward trajectories, a net loss of -$177 million (-£140.94 million) in the financial quarter ending March 31 was reported—attributed to a "material change in fair value" stemming from the Fox association—marking a substantial increase of -$66 million (£52.55 million) from the corresponding period in 2023.

Flutter's financial entanglement with Fox commenced with the acquisition of Murdoch-owned Stars Group in May 2020, setting the stage for a potentially tumultuous financial journey ahead.

Flutter CEO Peter Jackson. Source: CGM.ru
Flutter CEO Peter Jackson. Source: CGM.ru

Untangling the intricate relationship between FunDuel and Fox has proven to be a complex endeavor, if not somewhat messy.

Last August saw the closure of FOX Bet, a direct rival to FunDuel, while Flutter retained ownership of PokerStars' US operations. However, FOX retains a 2.5% stake in Flutter and, notably, holds the coveted "Fox Option"—an opportunity to acquire 18.6% of FunDuel.

For now, FunDuel maintains its prominent position in the thriving sportsbook and iGaming landscape of the United States. Impressively, it commands 46% of sportsbook GGR and 27% of iGaming GGR in the country.

The first quarter marked a notable turnaround for FunDuel, generating positive EBITDA of $26 million (£20.7 million), a stark contrast to the negative $53 million (£42.2 million) recorded in the same period last year.

"We've had a great start to the year," affirmed Flutter CEO Jackson. "In the States, FunDuel's revenue momentum is driving strong US Adjusted EBITDA growth and market share gains. We are focused on further expanding our player base, and market share, and embedding future profits into our business through profitable and systematic investments," Jackson added, underscoring the company's strategic priorities moving forward. 

Rupert Murdoch. Source: Voice of Central Asia
Rupert Murdoch. Source: Voice of Central Asia

Flutter's Optimistic Outlook Despite Share Price Dip

Despite a dip in share price during the first quarter, Flutter's Board maintains a positive outlook for 2024. Forecasts indicate a robust 30% increase in US revenue, expected to reach $6.2 billion (£4.93 billion). Adjusted EBITDA estimates range from $635 million to $785 million (£505.63 million to £625.07 million).

In the US, first-quarter results boasted revenue of $1.98 billion (£1.57 billion), marking an 8% year-on-year increase. Adjusted EBITDA outside the US also saw a significant uptick, rising 20% to $488 million (£388.58 million) compared to the same period in 2023.

FunDuel Group anticipates full-year revenue outside the US to range between $7.65 billion and $8.05 billion (£6.09 billion - £6.4 billion), representing a 6.3% increase. Adjusted EBITDA is estimated to be between $1.63 billion and $1.83 billion (£1.29 billion - £1.45 billion), reflecting a 5.4% increase over 2023.

In the UK and Ireland, Paddy Power-led brands saw revenue of $861 million (£685.59 million) and adjusted EBITDA of $268 million (£213.4 million) in the first quarter, marking a 12% and 24% year-on-year increase, respectively.

Flutter CEO Jackson emphasized the company's focus on delivering top-notch gaming products outside the US, citing successful launches such as Paddy Power's Super Sub in the UK and market share gains in Italy's online sports betting and iGaming sectors.

While Flutter's successes are celebrated across various markets, potential challenges loom on the horizon, notably the looming presence of Fox Murdoch. As Flutter navigates these waters, observers are advised to keep a close watch on developments in the company's trajectory.

 

BettingGamblingAnalyticsInterviewFanDuelFlutter Entertainment

Articles
Why will the Snaitech deal double Flutter's market share in Italy?

26 September 2024, 16:00

Hiring Talent from Different Industries: Why and How?

26 September 2024, 09:09

The Social Casino Phenomenon: Real Money and Databases for Bookmakers

20 September 2024, 17:18

Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?

20 September 2024, 14:10

Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data

13 September 2024, 11:00

Finnish Gambling Market Reform: Veikkaus Resurgent vs Kindred's Leadership

10 September 2024, 19:00

Other news
US reports growing gambling industry revenues for the month
US reports growing gambling industry revenues for the month

The American Gaming Association (AGA) has published its revenue report for July, revealing that the industry generated a record $5.7 billion during this period. Additionally, ...

Prominent Casino Player to Host Show with SportsGrid
Prominent Casino Player to Host Show with SportsGrid

Renowned casino influencer and YouTuber Brian Christopher is collaborating with SportsGrid, the first 24/7 sports betting network in the U.S. that offers a wide range of ...

One of Germany's states has been given the green light for online casinos and poker
One of Germany's states has been given the green light for online casinos and poker

Schleswig-Holstein has become the first German state to grant licences to commercial operators for offering online casino and table games. Tipico, BluBet, Cashpoint, and Skill ...

Articles
Why will the Snaitech deal double Flutter's market share in Italy?
Why will the Snaitech deal double Flutter's market share in Italy?

Analysts have welcomed Flutter's acquisition of Italian B2C business Snaitech for €2.3 billion, which took place in mid-September. Flutter can now double its market share in ...

Hiring Talent from Different Industries: Why and How?
Hiring Talent from Different Industries: Why and How?

At Pepper Partners, a leading iGaming CPA network, the team consists of professionals from various industries. For instance, our Chief Commercial Officer (CCO) joined us from ...

The Social Casino Phenomenon: Real Money and Databases for Bookmakers
The Social Casino Phenomenon: Real Money and Databases for Bookmakers

In the gambling industry, the Free to Play model is not dependent on turning players into gamblers for profitability, according to a columnist for the specialised publication ...

Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?
Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?

Gonzalo Perez, the CEO of Peruvian powerhouse Apuesta Total, believes that the new regulated online market in Peru will likely see dominance from just three or four major ...

Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data
Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data

In his opinion column, IGB expert Tom Waterhouse explores the significance of sports data analytics and data providers within the evolving landscape of sports betting. He ...

Read more
Gambling adverts during football matches triple in UK

29 September 2024, 16:17

Merkur Group founder to step down as chairman after 67 years at the helm

29 September 2024, 09:22

Dutch players demand bookmakers refund their money

28 September 2024, 15:14

Flutter Enters Top 3 Largest Bookmakers in Brazil

28 September 2024, 10:08

DraftKings to Pay $200,000 Fine Over Social Media Post

27 September 2024, 15:41

Star Entertainment Group Reports Financial Downturn

27 September 2024, 10:54

Why will the Snaitech deal double Flutter's market share in Italy?

26 September 2024, 16:00

Norfolk casino project approved by Architectural Review Board

26 September 2024, 14:37

Flutter Entertainment aims to triple profits

26 September 2024, 09:19

Hiring Talent from Different Industries: Why and How?

26 September 2024, 09:09