In a detailed examination of the Indian sports betting market, one of the globe's most populous nations, iGF's specialized publication tapped Oleksandr Feshchenko, GR8 Tech's financial director, for insights. Feshchenko delves into the tools necessary to craft a distinctive offering tailored to this specific geographic area and the nuances of local preferences.
Creating the perfect product: integration and localization
Establishing a thriving bookmaker in India demands a strategic approach across various fronts to ensure sustained growth and resonance within the local market. Here are three pivotal areas of focus:
- Amplifying local content and coverage of significant sporting events.
Cricket stands as a paramount passion in India, rendering it indispensable to the betting landscape. Recognizing this, GR8 Tech has curated an extensive cricket feed sourced from specialized content providers. This feed offers enthusiasts a diverse array of e-cricket events alongside an in-house cricket betting odds system. Consequently, we furnish over 600 unique competitive events monthly, doubling the coverage of premium cricket packages from leading channels and boosting cricket revenue for clients by 30-40%.
- Streamlining the mobile experience.
Given India's mobile-centric market, crafting a sports betting platform optimized for handheld devices is imperative. This necessitates sleek interfaces that load swiftly and consume minimal data. Supplementing the aforementioned lightweight interface, integration of iFrames emerges as an effective strategy. iFrames facilitate seamless embedding of core betting functionalities and updated content into existing platforms, ensuring expedited updates, enhanced performance, and more responsive designs—qualities pivotal for maintaining a competitive edge in India's mobile-centric landscape.
- Fortifying and adaptable platform integration.
To flourish amidst India's dynamic market landscape, a sportsbook platform must encompass a comprehensive suite of core components: a payment gateway, risk management, and anti-fraud mechanisms, either integrated seamlessly or provided by third-party solutions. The platform's architecture should prioritize scalability and reliability, guaranteeing uninterrupted operation during peak periods such as major cricket fixtures or national tournaments. It should seamlessly accommodate high transaction volumes and user activity, devoid of delays or downtime, thereby furnishing a seamless experience that fosters customer retention and instills trust in the bookmaker.
iGF Note
In essence, the ever-evolving demands of the Indian market necessitate a robust, adaptable, and feature-rich betting platform to augment user engagement and operational efficacy. Explore the potential of India and other Asian destinations, and unravel strategies for expanding your footprint in Asia at SiGMA Asia in May.
