Editorial policy

1. Concept of the Site

1.1 What it is

Pepper News is an informational-analytical resource for professionals in the gaming industry, as well as for enthusiasts of gambling, betting, esports, gaming, and casinos.

1.2 Benefit

Industry news – you will always be up-to-date with key events in the world of gambling. Our analytical texts will help you understand business trends, directions, and nuances of the industry.

1.3 Our Audience

Professionals of the gaming industry. Enthusiasts and active participants of gambling who want to stay informed about industry events and are interested in reading analytics on topics like casinos and games, betting, esports, celebrities, legislation, and finances in the sphere.

2. Structure of the Site

2.1 News Section

We use a large number of information sources on the gaming industry, find interesting and loud news from different countries around the world, take the essence, write, and publish in two languages – Russian and English.

2.2 Articles Section

These are analytical and popular science texts on the most current industry topics. Interesting for both professionals and enthusiasts – to find out what is happening with competitors, what trends are emerging in the sphere, how to profitably redistribute resources, how to develop a game strategy that pays off, and other topics worthy of analysis and examination.

3. Themes of Texts and Sections

3.1 News on the site is divided into thematic sections:

- Betting - Casino and Games - Esports - Finance - Legal - Marketing and Ads - People.

3.2 Articles on the site are not divided by themes

The focus in the texts is on industry topic analysis, using a large number of sources. Each text in this section is an author's work with conclusions and forecasts based on a large amount of information on gambling topics. Authors should focus on expert opinions.

3.3 Usefulness

It's important that texts are maximally useful to gambling enthusiasts and professionals. Therefore, one part of the resource is informational, while the other part discusses the intricacies of the industry. We write about facts, connect them together, then give an expert assessment and forecasts.

3.4 How We Write

Our motto in the news is conciseness, vividness, informativeness. The motto of the articles section is reliability, analytics, interesting unusual facts.

4. Advertising

Our goal is to create an interesting information resource for people who love or are somehow connected with the gambling industry. We are a non-commercial project. We have no advertising. We write credible news, and our analysis is not driven by profit, so we provide a fair and impartial assessment of the events in the industry. You can trust us.

5. Structure of News

5.1 Headline

We do not write «yellow» headlines. The headline should contain the essence of the news. Game headlines are permissible without slipping into «yellow journalism».

5.2 Subheadline

Complements the meaning of the headline.

5.3 News Text

Write briefly, to the point, and about what's important. News is taken from foreign sources, rewriting is acceptable, but not copy-pasting. Ideally, news should be written briefly, in your own words, in good Russian. Rewriting is welcomed only in terms of meaning. It's important to avoid repetitions in the text (using synonyms is a must), avoid long sentences spanning several lines, complex semantic constructions. News is clear and concise informational texts. The main thing is reliability, meaning, and clear, logical presentation of events.

6. Structure of Articles

6.1 Headline

Should briefly reflect the essence of the material.

6.2 Subheadline

Should be syntactically connected to the headline and continue the thought.

6.3 Article Text

It is important to use information sources from various countries, consider the topic from different angles, read at least three to five opinions on the given topic, and only after that proceed to analysis. The text should contain only reliable and most interesting, possibly unusual data. Conclusions are made by the author of the text, but based on expert opinions. It is important to consider diverse viewpoints.

7. Illustrations

7.1 News

One illustration for each news item. Our minimum is ten news items per day. The format of illustrations for news published one after another should be different. It is strictly forbidden to publish two consecutive news items with similar illustrations and images from the same angle. Photos should be alternated – in meaning, format, color, and scale of the plans. This is important.

7.2 Articles

There can be four to eight illustrations in articles. The first illustration should correspond to the key thought of the text. Subsequent illustrations should reflect the main meaning of those parts of the text under which the illustration is published. It's important that the objects in the pictures are depicted in a different plan: we alternate close-up, medium, and general shots. Game pictures are permissible, but in minimal quantity, one or two in a text with seven to eight illustrations.

8. Facts

Fact-checking and again fact-checking. The motto of iPepper News news and analytics is reliability.

9. Themes of News at Publication

Alternate news of different themes. We do not publish news of one section one after another. We mix themes when publishing news.

10. Sentences in Texts

10.1 Remove syntactic excess

Do not clutter one thing on top of another in sentences. Where possible, shorten. In news, short sentences are a priority. In articles, long sentences can be kept. But complex syntax should be justified. «Water» in articles is not permissible. Write to the point, focusing on the usefulness of the text.

10.2 The independence of the authors

The author of the texts should proofread and edit the text independently and only then send it to the editor.

10.3 List of Stop Words

In our case, these are competitor companies. Each text and news item should be checked against the list below. If stop companies publish ads for events they held or are planning to hold – we do not write about it. If there is an obvious news story in which a company is mentioned, for example: XX organized the first races of the season, XX were fined $3 million – we write about the companies in the context of the news. In the context of advertising about the companies below, writing is not allowed.