British technology company FeedConstruct, specializing in sports data collection, has signed a contract with the World Archery Federation. This marks the first-ever exclusive partnership in the field of betting data for this sport.
Narek Arutyunyan, one of the leaders at FeedConstruct, stated that this collaboration will bring popularity to archery in the sports betting market. The partnership will enable the company to cover hundreds of matches, from amateur events to international championships.
Although archery is popular worldwide and has been a part of the Olympic Games since 1900, it has not been a major draw in the betting industry. Many champions in this sport hail from countries like Korea, China, and India, where betting is legally permitted.