bet365 Introduces Advance Deposit Betting Technology to US Horse Racing

In a significant development for the US horse racing industry, sports betting operator bet365 has initiated the integration of advance deposit betting (ADW) technology. This move, facilitated by software from 1/st Technology, promises to enhance the betting experience by providing bettors with access to a comprehensive array of additional statistics.

The partnership enables the implementation of ADW on both mobile and desktop platforms. The innovative software leverages artificial intelligence tools to analyze the current horse racing market as players deposit funds into their accounts. ADW essentially involves topping up the betting account before placing a bet, accompanied by supplementary statistics aimed at assisting bettors in making more informed decisions. These statistics encompass various factors such as past performances of horses in races, with AI algorithms offering recommendations to players.

Keith Johnson, a member of 1/st Technology's management team, expressed enthusiasm about the collaboration with bet365, describing it as "an incredible opportunity to partner with one of the leading brands in sports betting." The agreement extends beyond ADW implementation to encompass several other products from 1/st Technology, including Xpressbet, Monarch Content Management, and AmTote.