Betano, a subsidiary of Kaizen Gaming, has been named the official sponsor of the UEFA Europa League and Europa Conference League. This sponsorship will extend until the conclusion of the 2026-27 season. Additionally, Kaizen's Stoiximan brand will serve as the sponsor for these leagues in Greece and Cyprus.
The sponsorship agreement was finalised in Monaco, just prior to the draw for the upcoming competitions, with the Europa League kicking off on September 25 and the Europa Conference League following on October 3.
Aris Dimarakis, Deputy CEO of Kaizen Gaming, expressed his excitement about continuing the collaboration with UEFA after their successful partnership during Euro 2024. "We have built a strong relationship with UEFA during Euro 2024, enhancing the experiences of millions of football fans at one of the world's premier sporting events," Dimarakis remarked.
In addition to sponsoring Euro 2024, Betano has also supported Copa America in South America and has been involved with the top leagues in Brazil and Argentina. A recent survey conducted by ENV Media has revealed that Betano is now the most recognised betting brand in Brazil.
