Betano and the Romanian Football Federation (FRF) have announced an extension of their strategic partnership until 2030, marking the longest collaboration in the bookmaker's history. The expanded deal underscores a mutual commitment to the advancement of sports in Romania.
Over the past two years, the FRF and Betano have collaborated to enhance the Romanian Cup, one of the nation's most beloved football competitions. The partnership has resulted in the adoption of a new Cup format in the current competitive season, aimed at bringing the excitement of the sport closer to fans both in the stadium and at home.
As part of their collaboration, Betano actively engages in marketing initiatives, collaborating with a wide network of partners including the FRF and participating Cup teams. Together, representatives from clubs and the bookmaker develop advertising campaigns to further promote the sport.
