Kaizen Gaming's parent company, Betano, has entered into a partnership with the South American Football Confederation (Conmebol). The collaboration aims to establish a sports betting brand, which will serve as the official partner for the 2024 Copa America.
The partnership extends until 2028 and encompasses not only the creation of a brand association with the tournament but also includes sports betting advertising on the Betano platform. The agreement is expected to enhance fan experience during the Copa America championship.
Kaizen Gaming's Founder and CEO, George Daskalakis, emphasized that the partnership demonstrates a shared passion for sports and the Latin American region, coupled with a commitment to driving innovation in the industry. Conmebol President Alejandro Dominguez expressed optimism about the collaboration's role in promoting football in South America.
The 2024 Copa America is scheduled to take place from June 20 to July 14, featuring the participation of 16 teams. The subsequent tournament is slated for 2028.
