BetMGM, one of the leading global bookmakers, has officially announced an exclusive partnership with the social media platform X, formerly known as Twitter.
This collaboration marks BetMGM as the first betting service to gain access to X's new betting offering. X CEO Linda Yaccarino emphasized the non-stop nature of sports in the X space, allowing sports fans to be in the front row with the opportunity to place bets.
BetMGM's Adam Griblatt highlighted the unprecedented opportunity to expand audience reach through access to the betting platform on X. This partnership aligns with Elon Musk's exploration of alternative revenue streams for X. Technology experts stress the importance of ensuring resources can handle increased traffic resulting from this alliance.