Betr, a rising microbetting operator, has successfully expanded its footprint in the US by entering the markets of Colorado, Pennsylvania, and Kentucky. The company has forged significant agreements with Boulter Developments in Colorado and Cordish Gaming Group in Pennsylvania, marking a crucial moment for its online sportsbook and casino operations. In Kentucky, Betr has collaborated with the Eastern Band of Cherokee Indians, a key player in the state's gambling market, to launch a bookmaker, similar in approach used in Indiana.
Looking ahead, Betr aims to launch its sportsbook in Ohio, Virginia, and Maryland by the end of 2024. The launch in Pennsylvania is particularly notable as it will debut Betr Casino, expanding the company's reach into both sports betting and gambling sectors.
Joey Levy, co-founder and CEO, anticipates significant growth and strengthening of Betr's four divisions – Betr Fantasy, Betr Sportsbook, Betr Casino, and Betr Media – in these states by year-end. This strategic expansion, coupled with Betr's innovative approach to gaming and media, positions the company as a formidable player in the competitive US market.
