Renowned international gambling operator Betsson has marked its position as a "preeminent global brand" by launching its flagship business in Italy. The online casino StarCasinò, under Betsson's ownership, will continue its operations alongside the newly introduced Betsson.it. With over a decade of presence in the Italian market, Betsson has been a supporter of numerous football clubs, including Napoli, Roma, and Palermo.
Betsson.it, as per the press release, aims to entice players with compelling offers in sports betting, along with a diverse range of slot machines, table games, and live casino products. The platform is designed to seamlessly integrate the features of an online casino and a bookmaker.
This move follows Betsson's recent brand launches in other pivotal markets, including key jurisdictions in Latin America. Notably, the company has entered strategic partnerships with major football clubs such as Boca Juniors and Racing Club in Argentina, and Atlético Nacional in Colombia.
