Betsson, the renowned bookmaker, has inked a partnership deal with Torino football club, marking the commencement of an exciting venture officially announced during the Derby della Mole, where Torino faced off against Juventus in a riveting match that ended in a 0:0 draw in the Italian top division.
Describing the collaboration as a "new chapter," both Betsson and the club expressed their commitment to infusing passion into the footballing realm. The partnership aims to introduce numerous innovations benefiting Granata fans, including unique promotions and active collaboration.
Betsson's entry into the Italian market only took place in March, making this collaboration with Torino FC a significant stride. Adding to its football-related endeavors, the company enlisted the iconic Francesco Totti as its ambassador for Italian fans, further enhancing its presence in the region. Moreover, in January, Betsson secured a major deal as the new global main sponsor of Atlético Nacional, Colombia's most successful soccer club, solidifying its footprint in the footballing world.
