FanDuel, the official sports betting partner of the National Basketball Association (NBA), has introduced a new initiative.
They are giving fans free three-month access to the NBA League Pass. This offer coincides with the launch of a new feature called "The Pulse. “From October 19 through October 26, both new and existing FanDuel Sportsbook customers can get this subscription by placing a $5 bid. “The Pulse" allows fans to place real-time bets on key moments from NBA games.
FanDuel’s Chief Commercial Officer, Mike Raffensperger, said they are utilizing the partnership with the NBA to create an ecosystem where fans can place real-time bets and follow the results, enhancing their experience from betting and entertainment.
FanDuel has also partnered with the Canadian Football League (CFL), providing the ability to bet on CFL games in Ontario, and is expanding into new betting markets such as the Professional Pickleball Association. The company also works with athletes including Carli Lloyd and Tom Kim to support responsible gambling and educate the public about rules and restrictions.