Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has prolonged its existing partnership with Sportradar, a sports data collection and analysis firm serving bookmakers. This extension until the end of the 2031-2032 football season grants Sportradar official rights for betting and broadcasting Bundesliga games, along with an expanded scope for data collection and distribution, including exclusive data.
Moritz Glöckler, Senior Vice President at Sportradar, highlighted the significance of the partnership, stating that there is no better partner for Bundesliga than an analytics organization. He emphasized Sportradar's strategic interest in long-term investments in essential international sports rights.
Per Naubert, Marketing Director of Bundesliga, expressed the significance of the extended agreement, marking more than 25 years of collaboration between the two entities.
SportRadar has previously inked partnership deals with Pragmatic Play and Kwiff.