FanDuel, a bookmaker and online casino operator, has inked a deal with the Carolina Panthers, a team in the National Football League (NFL). While the specific duration of the multi-year betting partnership was not disclosed, the collaboration was unveiled ahead of the March 11 launch of online sports betting in North Carolina.
As part of the agreement, the Panthers will be featured across FanDuel's marketing channels, including social media platforms. In return, the sportsbook will have digital signage at the Panthers' home stadium, Bank of America Stadium.
The collaboration will be celebrated on March 6 during a livestream of FanDuel TV's "Up & Adams," featuring legendary linebacker Luke Kuechly.
FanDuel's Chief Service Officer, Mike Raffensperger, emphasized the significance of introducing the brand to sports fans in the state and expressed excitement about supporting the Panthers in the upcoming NFL season.
