DraftKings has secured its position as the leading sports betting platform in the United States, according to a recent survey conducted by Truist. The survey revealed that 29% of respondents prefer the DraftKings app, while its closest competitor, FanDuel, trails behind with 22% usage. Impressively, 61% of individuals who use both apps expressed a preference for DraftKings.
Barry Jonas, an analyst at Truist, noted that consumers perceive both betting platforms similarly in terms of quality. However, Jonas predicts that DraftKings is likely to gain an edge in the ongoing marketing competition between the two brands.
Notably, ESPN Bet, a relatively new entrant in the market under Penn Entertainment, has also made a significant impact despite its brief existence.
In addition to dominating the sports betting sector, DraftKings has emerged as the preferred choice in the overall gambling market, capturing the preference of 27% of respondents. Following DraftKings, FanDuel holds the second position with 18% of respondents favoring its services, trailed by BetMGM with 14% usage. Caesars services, meanwhile, are utilized by only 15% of respondents.
With its widespread popularity and strong market presence, DraftKings continues to solidify its position as the frontrunner in the competitive landscape of sports betting and online gambling in the United States.
