In a significant move highlighting the growing intersection of sports and betting, ESPN Bet has secured a sponsorship deal with the PGA Championship, one of golf's premier events. The Professional Golfers' Association (PGA), responsible for organizing the prestigious men's professional golf tour in the United States, has chosen ESPN Bet as its official betting partner for the upcoming championship.
Set to unfold at the esteemed Valhalla Golf Club in Louisville, Kentucky, the tournament is poised to make history as it welcomes its first-ever official sports betting sponsor. The partnership, which extends until 2026, represents a landmark collaboration between ESPN Bet and one of golf's most revered tournaments.
Integral to the agreement is the integration of ESPN Bet's branding and presence into the televised coverage of the championship across ESPN networks. While the tournament itself will be broadcast on NBC, ESPN Bet's influence and visibility will be palpable throughout the event, amplifying the excitement for viewers and enthusiasts alike.
Expressing pride and enthusiasm for the partnership, PGA of America Chief Commercial Officer Jeff Price emphasized the significance of immersing ESPN Bet within the spectacle of the PGA Championship, promising an unparalleled experience for viewers tuning in to witness the pinnacle of golfing excellence.
