Flutter Entertainment, the UK-based gambling company, which owns brands like Sky Betting and Gaming, Paddy Power, and Betfair, is actively seeking a startup to engage a female customer base in the UK and Ireland.
This initiative is part of the Flutter Alpha Hub program, and it signifies the company's interest in attracting more female players to the betting sector. The competition, designed to find the most promising startup capable of addressing this challenge, aligns with Flutter's objective of tailoring products to suit the unique playing styles of female bettors.
The company aims to tap into social networks, where women are more likely to discover and engage with gambling and betting content.
The winning startup stands to benefit from a partnership with Flutter Entertainment, gaining opportunities to expand within the UK and Ireland and showcase its business idea to investors and industry leaders.
