At the "iGaming 2024" event, Sam Sadi, CEO of LiveScore Group, expressed confidence in the success of Fanatics in the US sports betting market. He highlighted the company's advantage over competitors due to the team's experience and knowledge.
"According to Flutter's estimates, the regulated sports betting market in the US could exceed $40 billion by 2030," Sam said. The competition is set to increase, and that's a fact.
Other participants at the event, including Joanna Bitton from Kwiff and Tom Dyson from EveryMatrix, discussed player engagement, retention, and loyalty in the world of iGaming. Special attention was given to using personal experiences of players in marketing and the role of the brand in customer retention.
