La Liga, Spain's professional football league, has entered into a partnership with the betting monitoring service US Integrity to reinforce its commitment to fair regulation. Through this collaboration, La Liga will utilize ProhiBet's services, including software designed to block illicit bets. ProhiBet, a joint venture between US Integrity and Odds On Compliance, specializes in preventing prohibited bets.
US Integrity offers betting monitoring services to various sports stakeholders, employing data analysis to detect suspicious activities. La Liga aims to leverage the new software to identify and combat "vile" behavior orchestrated by scammers. Javier Tebas, the President of La Liga, considers this partnership with US Integrity a crucial step in promoting transparency within professional football. In 2023, the National Collegiate Athletic Association became the inaugural user of ProhiBet products to identify match-fixing attempts.
