Caesars Sportsbook has inked a long-term collaboration deal with the National Hockey League (NHL) in the United States. The agreement designates Caesars as the official sports betting and gaming partner of the league. As part of this partnership, Caesars Digital gains access to NHL intellectual property for the development of online gambling games under the league's brand.
The Caesars Rewards loyalty program will be featured on NHL broadcasts during the Stanley Cup Playoffs, and the operator will utilize logos and images of league teams in its online application. This move follows the NHL's extension of partnership agreements with BetMGM and FanDuel in 2023. Additionally, BetMGM Casino introduced NHL Gold Blitz, the first NHL-approved online slot machine featuring the logos of all 32 teams during the same year.
