OpenBet, a leading provider of betting content, platform, and services, has joined forces with Amazon Web Services (AWS) to unveil a groundbreaking geolocation product named OpenBet Locator. Initially aimed at the North American market, this innovative solution offers a comprehensive set of features designed to empower partners in locating, engaging, and monitoring their customers within the betting landscape.
According to OpenBet, the program provides partners with the capability to accurately locate, promote, and oversee their customers within the bookmaker environment. This new product is geared towards ensuring compliance with the diverse regulatory frameworks adopted in each state. Notable features include robust fraud prevention tools, precise player targeting functionalities, advanced data analytics capabilities, and effective betting site promotions.
The launch of OpenBet Locator marks the latest stride in security and compliance initiatives undertaken by OpenBet. Building upon its acquisition of Neccton in June 2023, the company continues to advance its offerings, reaffirming its commitment to providing state-of-the-art solutions to the betting industry.