PolarLotto, a leading Swedish lottery provider, has announced a strategic partnership with CRM platform Fast Track to elevate the gaming experience for players by introducing new online betting options. PolarLotto, catering to the Swedish market, enables players to participate in betting on the outcomes of renowned global lotteries, including American Powerball, MegaMillions, and 24 other lotteries worldwide.
With a commitment to promoting responsible gambling, PolarLotto implements stringent betting limits and actively discourages risky gambling behaviors among users. Through this collaboration, PolarLotto aims to expand its presence in the online gaming sphere, according to CEO Benjamin Bernstein.
"We believe that leveraging Fast Track's expertise in customized segmentation, real-time data capabilities, and personalized experiences will empower us to better serve our players and accomplish our business objectives," Bernstein remarked, expressing confidence in the partnership's potential to enhance player engagement and satisfaction.
