Fantasy sports operator PrizePicks has secured its first National Hockey League (NHL) deal by partnering with the Dallas Stars. The agreement grants PrizePicks the rights to use the hockey team's logos and offer fans special bets on NHL matches.
CEO and co-founder of PrizePicks, Adam Wexler, highlighted the rapid growth of hockey in the American betting market. The partnership with the Dallas Stars aims to enhance the overall fan gaming experience, according to Wexler.
Dallas Stars President, Brad Alberts, emphasized the team's commitment to prioritizing fan interest. Alberts expressed excitement about the collaboration with PrizePicks and the opportunity to create new fan experiences through the operator.
The Dallas Stars are a professional ice hockey team based in Dallas, Texas.
