Sportradar has extended its exclusive betting data rights partnership with UEFA for another three years. This means customers will now have access to bets on nearly 1,000 major matches per season, a 33% increase from the previous agreement.
The company believes this expansion will enhance its products and services, making them more appealing to consumers.
Additionally, Sportradar plans to introduce new services incorporating artificial intelligence technology.
The agreement applies to all UEFA club and national team competitions, including:
UEFA Champions League;
UEFA Super Cup;
UEFA Europa League;
UEFA League Conferences;
UEFA Women's Champions League;
European Women's FOOTBALL Championship 2025;
European qualifiers for the 2026 FIFA World Cup;
European qualifiers for EURO 2028;
UEFA Nations League;
European Under-21 Championships 2025 and 2027;
UEFA international friendlies.
We want to emphasise that Sportradar has collaborated with UEFA for 15 years, and both organisations will continue to prioritise integrity. Guy-Laurent Epstein, UEFA's chief marketing officer, commended the renewed partnership with Sportradar, highlighting the company's innovative approach to sports. Sportradar CEO Carsten Kehrl expressed his enthusiasm for further expanding collaboration with UEFA.
