Since its entry into the Indian market, online casino powerhouse Stake.com has seen a remarkable surge, processing over $100 million in bets. Unlike many operators who are hesitant to engage due to concerns over flat sales tax, Stake.com has embraced the opportunity with enthusiasm. The platform made a strategic move by introducing rupee betting ahead of the 2024 Indian Premier League (IPL), followed by a series of well-executed marketing campaigns.
According to reports from the gambling giant's press service, this venture into the Indian market has resulted in "unprecedented levels of betting" throughout the IPL season, which concludes at the end of May.
Notably, the Indian Rupee has now been added as the sixth fiat currency supported by Stake.com, underscoring its commitment to global accessibility. One notable marketing initiative included a campaign where players were rewarded as winners if their chosen team hit a six within the first four overs of a match. This innovative approach has further solidified Stake.com's position as a leading player in the online gambling industry.
