WynnBET, the operator, is set to exit the Massachusetts gambling market, as announced by the state Gaming Commission (MGC). The closure encompasses all branches in Massachusetts, along with the 'betr' service.
Gambling industry experts express concerns about WynnBET's potential recovery following its withdrawal from yet another online gambling market. In 2023, the parent company, Wynn Resorts, declared a focus on states with existing retail operations for its online presence.
The departure from Massachusetts, a strong retail market, underscores the challenges faced by the brand. WynnBET's withdrawal may be attributed to the parent company's reluctance to actively compete in the market, hindering significant industry share. Analysts speculate potential exits from Michigan and New York in the near future.
The operator had previously ceased operations in Arizona, Colorado, Indiana, Louisiana, New Jersey, Tennessee, Virginia, and West Virginia.
