In a strategic move blending social media and sports betting, X (formerly known as Twitter) has forged a partnership with BetMGM, a renowned sportsbook operator. This collaboration is set to offer X users real-time betting odds with direct links to BetMGM's platform, expanding the scope of sports betting accessibility.
As the sports world gears up for major events like the upcoming NFL Super Bowl, this integration is timely and aims to broaden the audience reach for both X and BetMGM. While the financial details of the deal remain under wraps, the initiative emerges as a solid step for X under Elon Musk's ownership, as it explores new revenue streams amidst recent changes.
The partnership signals a development for X, especially in the context of recent challenges, including advertisers distancing themselves from the platform. For BetMGM, aligning with X offers a unique opportunity to tap into the social media platform's sports-centric user base, ensuring a wider audience for their betting services.
