In a significant collaboration within the iLottery sector, B2B online gambling provider 7777 Gaming has partnered with Scientific Games, joining as the ninth partner of the renowned lottery game studio. This strategic alliance sees the integration of 7777 Gaming's online lottery offerings into Scientific Games' innovative SG Content Hub partnership program, providing access not only to its proprietary content but also to select licensed properties.
7777 Gaming, based in Bulgaria, boasts a diverse portfolio of online lottery games, including arcade games, iLottery, jackpots, sweepstakes, and scratch cards, among others. With licenses to operate in Bulgaria and Romania, the company has established numerous partnerships with aggregators and operators across Eastern Europe.
Elena Shaterova, Chief Commercial Officer of 7777 Gaming, highlighted the significance of the partnership, stating, "The collaboration with Scientific Games marks a pivotal milestone for us. By integrating our digital lottery games into the SG Content Hub partner program, we have an exceptional opportunity to showcase our portfolio to numerous lottery operators worldwide."
This partnership underscores the commitment of both 7777 Gaming and Scientific Games to deliver innovative and engaging gaming experiences to players across the globe, further solidifying their positions as leaders in the iLottery industry.
