The UK Gambling Commission has announced the activation of the National Lottery license granted to Allwyn Entertainment. In tandem with this, the newly established 'Incentive Facility,' awarded to Allwyn alongside the fourth National Lottery license, has also taken effect. As part of the agreement, Allwyn commits to substantial investments in lottery products and services.
Under the 'Incentive Facility,' 25% of the company's proceeds will be dedicated to charitable causes. The commission clarified that Allwyn's profit increase is contingent on a proportional rise in funds allocated for donations, ensuring a fair and charitable operation.
Andrew Rhodes, the regulator's chief executive, highlighted the historic significance of this operator change for the National Lottery, marking the first transition of its kind. He emphasized that the "charity tax" embedded in the 'Incentive Facility' ensures the integrity of the game. As the National Lottery celebrates its thirtieth anniversary in 2024, Rhodes acknowledged its substantial impact on the UK.
Before Allwyn, Camelot Group held the lottery license since 1994. The current distribution allocates approximately 53% of proceeds to the prize fund, with an additional 25% earmarked for "good causes," as mandated by parliament.
