Betano Partners with BVGroup to Enter UK Market

Betano, a leading global gaming platform and bookmaker, has made its debut in the UK market through a collaboration between Kaizen Gaming, its parent company, and BVGroup. Prior to this, Betano had already established a strong presence across Europe and Latin America. The move to the UK coincides with Betano's sponsorship of the Euro 2024 and the CONMEBOL America Cup 2024.

In a joint statement, the partners emphasized that Betano's entry into the UK market aligns with BVGroup's track record of successful launches, further solidifying Betano's global footprint. BVGroup holds licenses in key jurisdictions including the UK, Ireland, Gibraltar, and Ontario, underscoring its commitment to responsible and regulated gaming practices. The group operates multiple brands encompassing sports betting, casinos, and bingo.

The collaboration between Kaizen and BVGroup in the UK was initially announced in early April, marking a significant milestone in Betano's expansion strategy.