Entain, a prominent gambling operator, is reportedly in discussions with major commercial broadcasters in Australia for the creation of its TV channel. The intended focus of this channel is horse racing broadcasts, aiming to examine the television market. This initiative appears strategic, potentially serving as a workaround for the anticipated ban on gambling advertisements.
Sources suggest that Entain's entry into this space could challenge the current dominance of Sky Racing in Australian sports television. As part of this venture, Entain might commit around $8 million for leasing a dedicated channel. Notably, Channel Ten has expressed considerable interest in this proposal.
The Australian gambling advertising landscape has been a subject of controversy, especially following Tabcorp's voluntary decision to cease advertising gambling apps on free-to-air television.
