G2E: cybersecurity on the agenda

The casino industry has faced serious cyberattacks that have affected slot machines, ATMs, security systems, and computers at MGM hotels. Damage is estimated at $100 million dollars. This attack has been labeled "corporate terrorism. “However, companies such as MGM and Caesars continue to look for new business opportunities, such as in organizing Formula One and Super Bowl events.

In addition, the industry is actively exploring new technologies to protect itself from cyber threats. Marketers are also exploring digital marketing opportunities to better engage with customers. However, despite innovation, there are sceptics who believe the industry could be better and highlight payment processing and loyalty management as major areas for improvement.

The United States is also becoming more active in the gambling industry, attracting customers and changing regulations. The issue is relevant around the world. Appropriate committees are being established to protect against cyberattacks.

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