Genius Sports, a prominent bookmaker software developer, has introduced Edge, its innovative automated pricing tool, marking a groundbreaking development in the sports betting market. This tool is the first of its kind and aims to revolutionize the way match odds are calculated to optimize profitability.
Edge features advanced algorithms that dynamically adjust match odds in real time, facilitating the creation of the most lucrative betting options. Thomas Holland, Genius Sports Product Director, highlighted that partners who have integrated this tool reported an average profit increase of 18%. The Edge pricing tool is now available for purchase through the Genius Trading Services store.
Genius Sports had previously committed to launching this cutting-edge innovation following the introduction of the BetVision betting app in September 2023. The tool not only enhances the betting experience but also enables real-time wagering while watching live matches. In November of the same year, FanDuel integrated BetVision into its app, further enhancing soccer betting for players. The introduction of Edge underscores Genius Sports' commitment to advancing the capabilities of bookmakers and elevating the sports betting landscape.
