In an innovative partnership, ITV has joined forces with Mecca Bingo to introduce digital scratch cards inspired by Loose Women, one of the UK's beloved talk shows. Developed by G Games, a leading provider of digital scratch cards and slot machines for Mecca Bingo, the scratch cards will be known as Loose Change.
Featuring seven different scratch card titles prominently displayed on the Mecca Bingo website, Loose Change promises to offer players an engaging gaming experience infused with the charm and appeal of Loose Women. Steve Watling, Senior Vice President of Global Gaming Partnerships at ITV Studios, expressed excitement about the collaboration, noting the opportunity for the Loose Women brand to flourish through "exciting new games."
Loose Women, renowned for its engaging discussions and interviews with celebrities, tackles a wide range of topics ranging from politics and current affairs to the latest celebrity gossip. This partnership underscores the growing trend of incorporating popular television brands into the gaming industry, offering fans new avenues to interact with their favorite shows.
