Light & Wonder, a prominent gambling products corporation, has announced a strategic investment in Flows, an innovative IT startup specializing in automation in the iGaming sector. The investment aims to fuel the development of Flows, particularly its AI-powered voice control tool, and facilitate the startup's expansion into new markets.
Light & Wonder has utilized Flows' technology in the creation of a new marketing jackpot feature, showcasing the effectiveness of Flows' solutions. Dylan Slaney, CEO of Light & Wonder iGaming, expressed the company's commitment to supporting Flows, considering its technology as an "essential resource" for the broader betting industry. The strategic investment marks a continuation of the successful collaboration between the two entities.
