ITV's highly-watched show, Loose Women, has entered into a sponsorship agreement with Mecca Bingo, a prominent online casino in the UK. The official collaboration is set to kick off in January 2024.
Analysts anticipate that this partnership will significantly bolster Mecca Bingo's presence in the UK gaming market and elevate the brand's visibility. To mark the deal with Loose Women, the online casino has introduced an exclusive jackpot with the show's name, featuring substantial prizes. The game also incorporates a Bingo Bestie feature, enabling players to team up for increased winning opportunities.
Stuart Mackay, Chief Financial Officer at Mecca Bingo, highlighted that players, much like the panellists on Loose Women, are keen on staying informed about current trends and news.
Loose Women is a talk show featuring four women from the entertainment and journalism sectors. The show, which began in 1999, invites celebrities for interviews, discussing a wide range of topics from politics to gossip. In 2018, Loose Women celebrated its 3000th episode.
