The Alcohol and Gaming Commission of Ontario (AGCO) has implemented a ban on celebrities featuring in gambling advertisements. This prohibition extends to both current and former athletes, disallowing them from endorsing specific bookmakers or online casinos. The only permitted form of advertising is that which highlights the negative aspects of gambling.
Licensed operators in Ontario are responsible for preventing violations and ensuring adherence to the new regulations. Companies must conduct thorough background checks on individuals they plan to collaborate with for advertising campaigns.
The AGCO emphasizes that operators are required to monitor and prevent minors and individuals below the legal gambling age from being exposed to gambling advertisements, irrespective of the presence of celebrities. Additionally, advertising near schools, colleges, and universities is strictly prohibited.
