Play'n GO has joined forces with William Hill in Italy, allowing players of the UK's largest bookmaker to access Play'n GO games. The collaboration includes arcade games from the Book of the Dead series, which were initially available on slot machine terminals in the United Kingdom.
Despite challenges, Play'n GO and William Hill aim to expand their footprint in the Italian gambling market. Regulatory changes, such as increased license fees, have been anticipated, potentially limiting new entrants to the market. Play'n GO is renowned for its development of online gambling games, with popular series like Toonz featuring amusing monsters and Dr. Tuna. The company consistently updates its games, with the latest addition, Gargantoonz, launched in November 2023.
