In March, Google implemented an update to its spam policy, sparking concerns within the affiliate marketing community. The primary goal of these changes is to address the misuse of expired domains. This unethical practice involves individuals using URLs from outdated or inactive websites, posting subpar content, and exploiting them for profit.
Google emphasizes that domains hosting third-party content will undergo rigorous assessments for quality and relevance. The objective is to prevent any abuse of authority and reliability associated with existing specialized websites. Non-compliance with these stringent measures may result in penalties.
However, experts caution that the increased scrutiny on site content could have widespread implications for the gambling industry. The search engine's measures might hinder the swift creation of numerous pages, impacting the ability of online casinos to generate mirror sites promptly. Additionally, industry marketers may need to shift their focus from content optimized solely for search engine visibility to providing genuine value to users.
