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Potential Impact on Gambling Sector Due to Google's Recent Policy Update
(Google)

Potential Impact on Gambling Sector Due to Google's Recent Policy Update

In March, Google implemented an update to its spam policy, sparking concerns within the affiliate marketing community. The primary goal of these changes is to address the misuse of expired domains. This unethical practice involves individuals using URLs from outdated or inactive websites, posting subpar content, and exploiting them for profit.

Google emphasizes that domains hosting third-party content will undergo rigorous assessments for quality and relevance. The objective is to prevent any abuse of authority and reliability associated with existing specialized websites. Non-compliance with these stringent measures may result in penalties.

However, experts caution that the increased scrutiny on site content could have widespread implications for the gambling industry. The search engine's measures might hinder the swift creation of numerous pages, impacting the ability of online casinos to generate mirror sites promptly. Additionally, industry marketers may need to shift their focus from content optimized solely for search engine visibility to providing genuine value to users.

Casino and Games

Casino and Games
Norfolk casino project approved by Architectural Review Board

26 September 2024, 14:37

Brazil's WA.Technology Acquires Onseo

24 September 2024, 17:24

One of Germany's states has been given the green light for online casinos and poker

22 September 2024, 09:30

MGM Resorts applies for UAE casino licence

20 September 2024, 15:04

EveryMatrix Set to Acquire Fantasma Games

19 September 2024, 15:00

Flutter Entertainment to Buy Playtech's Snaitech for $2.56 Billion

17 September 2024, 16:48

Other news
US reports growing gambling industry revenues for the month
US reports growing gambling industry revenues for the month

The American Gaming Association (AGA) has published its revenue report for July, revealing that the industry generated a record $5.7 billion during this period. Additionally, ...

Prominent Casino Player to Host Show with SportsGrid
Prominent Casino Player to Host Show with SportsGrid

Renowned casino influencer and YouTuber Brian Christopher is collaborating with SportsGrid, the first 24/7 sports betting network in the U.S. that offers a wide range of ...

One of Germany's states has been given the green light for online casinos and poker
One of Germany's states has been given the green light for online casinos and poker

Schleswig-Holstein has become the first German state to grant licences to commercial operators for offering online casino and table games. Tipico, BluBet, Cashpoint, and Skill ...

Articles
Why will the Snaitech deal double Flutter's market share in Italy?
Why will the Snaitech deal double Flutter's market share in Italy?

Analysts have welcomed Flutter's acquisition of Italian B2C business Snaitech for €2.3 billion, which took place in mid-September. Flutter can now double its market share in ...

Hiring Talent from Different Industries: Why and How?
Hiring Talent from Different Industries: Why and How?

At Pepper Partners, a leading iGaming CPA network, the team consists of professionals from various industries. For instance, our Chief Commercial Officer (CCO) joined us from ...

The Social Casino Phenomenon: Real Money and Databases for Bookmakers
The Social Casino Phenomenon: Real Money and Databases for Bookmakers

In the gambling industry, the Free to Play model is not dependent on turning players into gamblers for profitability, according to a columnist for the specialised publication ...

Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?
Dividing the Peruvian Pie: Who Will Take Over the Market After the Regulatory Law?

Gonzalo Perez, the CEO of Peruvian powerhouse Apuesta Total, believes that the new regulated online market in Peru will likely see dominance from just three or four major ...

Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data
Expert Opinion: Why Betting Can't Survive Without AI Analysis of Sports Data

In his opinion column, IGB expert Tom Waterhouse explores the significance of sports data analytics and data providers within the evolving landscape of sports betting. He ...

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