SoftSwiss, a technology company, won the iGaming IDOL Awards 2023. This annual award recognizes innovative products in the online gambling industry. Nominees can be organizations from the gaming industry in Europe, Latin America, and Asia. The celebratory ceremony takes place in Malta.
The jury believed SoftSwiss made its brand recognizable in a short time through creative and attractive advertising. The company achieved market success, in part, through the “Heat It Up” campaign, where guests were invited to find a key in a bathtub filled with red peppers, exceeding three thousand in number. Participants then had to guess which of the 23 gift safes the key could open. Regardless of winning or losing, each participant received a consolation prize—a chocolate bar and a cup of coffee.
Valentina Bagnia, the marketing director of SoftSwiss, stated that being an “Idol” award winner is a great honor. According to her, this award is a testament to the team’s passion and dedication to their work.
SoftSwiss provides a stable and secure platform for online casinos and betting companies, including payment systems. One of the company’s services includes creating software for crypto-casinos with secure payment processing.
