Despite a parliamentary report advocating for stricter regulation of gambling advertising, the UK government has declined to implement tighter rules. The report, prepared by the Department for Digital, Culture, Media and Sport (DCMS), recommended measures such as reducing gambling advertising in stadiums through the adoption of a code of conduct for sponsors.
However, the government has deemed the proposed measures excessive and has opted for a more cautious approach. Instead of imposing strict regulations, it plans to introduce a code of conduct for sponsors of inter-sport gambling and betting, requiring stadiums to allocate a portion of their sponsorship towards disseminating betting information more responsibly.
The decision has sparked controversy, with some in Parliament criticizing the government's stance as insufficient to address concerns about the proliferation of gambling advertising. Nonetheless, the authorities maintain that they will adopt proportionate measures and rely on the regulator to provide guidance on achieving the desired outcomes without resorting to overly stringent restrictions.
