South Korean Esports Organization Liiv Sandbox Rebrands as FearX

In anticipation of the new year, the South Korean esports organization Liiv Sandbox has officially undergone a rebranding and is now known as FearX. This transformation encompasses changes to the organization's name, logo, and overall corporate identity.

While FearX has maintained its original black and yellow color scheme, the organization has introduced a new logo featuring the silhouette of a fox. The "X" in its name represents "fearless foxes." According to the brand's creators, the yellow fox was selected as a mascot symbolizing "a sandstorm that captivates fans with a fearless and unstoppable game."

The updated logo and brand will be implemented across all esports competitions in which FearX participates, including tournaments for League of Legends, FIFA, Kartrider: Drift, and Rainbow Six Siege.

2 January 2024, 10:00

Esports South Korea

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