Source: Allwyn

Allwyn Updates the National Lottery's Retail Approach for the Modern Era

Allwyn, who will oversee the National Lottery, is increasing the size of its sales force by 50%. The goal of this action, adding 55 new sales representatives and administrative roles, is to boost the revenue of National Lottery stores.

Allwyn's creative Lotto advertising campaign, which goes live on February 1st, aims to boost in-store traffic with its modernized identity and distinctive outdoor commercials. A 'Welcome to Allwyn' box and a PlayStation POS disk are being given to retailers in anticipation of Allwyn's 10-year license, with a focus on the £4 million, raised every day for charitable organizations.

Retail systems will undergo modifications as part of the changeover, and stores are recommended to get ready for a software upgrade on January 31. The launch includes a significant £15 million Lotto draw in addition to the new £5 Black Pearl Scratchcard – to increase retail sales for 53%, according to its current estimates.

25 January 2024, 16:10

Finance Lotteries United Kingdom

Finance

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