BetMakers has finalized a significant agreement, acquiring racing technology provider Racelabs Global Assets, as the company transitions away from its partnership with bookmaker Betr. This strategic move is expected to enhance BetMakers' capabilities by integrating modernized racing form, previews, statistics, and its own fixed odds pricing solution.
The deal, valued at 1.5 million Australian dollars (approximately €910 thousand), includes the potential for an additional refund of 500 thousand Australian dollars, contingent upon client-related changes within a 30-day period. Notably, this agreement will also facilitate BetMakers' expansion into the harness and greyhound racing sectors.
The acquisition of Racelabs comes amid Betr's decision to terminate its association with technology provider BetMakers, opting instead to align with BlueBet. While Betr's merger with BlueBet was recently announced, it's noteworthy that under the revised agreement, Betr will continue to compensate BetMakers for its services.
