Gaming Innovation Group (GiG) has solidified its position in the Spanish and Argentine gambling markets through a series of agreements with Juegging, a prominent land-based online casino and sports betting operator. The collaboration will impact the new gambling platform CoreX and SportX bookmakers in both countries.
Industry analysts anticipate that this strategic move will bolster demand for the CoreX platform and elevate the ratings of Juegging's bookmakers. By integrating with GiG projects, Juegging aims to enhance its consumer engagement and expand its offerings of payment and content providers to the market.
GiG is set to introduce X-Suite, a suite of user-centric and localized features designed to optimize player acquisition and retention processes. It is expected that these enhancements will stimulate increased activity and revenue growth for the brand in the region.
This development follows GiG's announcement last month of record financial results, partly attributed to the division of its gambling platform and media divisions into separate entities. In its fourth-quarter and full-year 2023 results, GiG reported a record revenue of €35.6 million, marking a 37% increase compared to the previous year.
