Kambi Group, a sports betting solutions company, has partnered with 711 to support the online gambling operator's expansion into the sports betting market in the Netherlands. Under the terms of the deal, Kambi will provide 711 with its complete betting product, including its sports betting platform, Bet Builder and artificial intelligence-based products.
Belgium-based 711 currently provides online casino services to customers in the Netherlands under its internet casino license. The operator began operating in the regulated market in the Netherlands last year.
By partnering with Kambi, 711 intends to apply to the Dutch regulator Kansspelautoriteit for an extension of this online sports betting license.