Kindred Group Reports Decrease in Revenue from Problem Gamblers

In the fourth quarter, Kindred Group observed a decline in the proportion of revenue generated from individuals struggling with gambling addiction. The operator attributed this positive trend to the impact of advertising promoting conscious and responsible gambling habits among members of online casinos and bookmakers.

Notably, income from gambling addicts constituted 3.1% of the total revenue for the fourth quarter. The company highlighted that approximately 87.4% of customers exhibited improved behavior scores, showcasing better control over the impulse to bet, even after experiencing losses during a session. Kindred Group emphasized the growing number of responsible gamers, with figures reaching 86.7% in the third quarter, 84.4% in the second, and 83% in the first.

Alexander Westrell, the Director of Public Relations at Kindred, emphasized the need for a long-term perspective to address the decline in revenue from addicted gamblers. He noted that the "Journey to Zero" social program, which educates about the dangers of betting abuse, contributes to the reduction in the number of individuals struggling with gambling addiction.

6 February 2024, 14:20

Finance

Flutter Enters Top 3 Largest Bookmakers in Brazil

28 September 2024, 10:08

DraftKings to Pay $200,000 Fine Over Social Media Post

27 September 2024, 15:41

Star Entertainment Group Reports Financial Downturn

27 September 2024, 10:54

Flutter Entertainment aims to triple profits

26 September 2024, 09:19

US reports growing gambling industry revenues for the month

23 September 2024, 08:37