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Playtika Announces Merger Plans Amidst 'Move to Reinvestment'

Israeli gaming studio Playtika has revealed plans for new mergers following a challenging 2023. The company experienced a 1.9% decrease in revenue to $2.57 billion, with escalating costs resulting in a 17.9% decline in net profit.

Tax expenses surged, reaching $157.1 million in 2023, nearly double the $85.5 million recorded in 2022. However, there were positive aspects as well. Playtika's expenses in 2023 were lower at $2.07 billion, marking a 3.7% decrease from 2022.

CEO Robert Antokol stated that Playtika is transitioning toward a reinvestment program, focusing on "exploiting merger and acquisition opportunities with the strategic intent of deploying capital." The company's emphasis over the past year has been optimizing operations within the mobile gaming industry.

Analysts note that the majority of Playtika's 2023 revenue came from third-party platforms rather than the organization's own products.

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