BOS Director Criticizes Gambling Ad Ban in Public Transport
Gustav Hofftedt, Director of the Swedish online gambling trade association (BOS), expressed criticism regarding the prohibition of casino advertising on public transport. Hofftedt argued that the ban would have adverse effects on both industries.
Highlighting that Stockholm public transport generates approximately 20 million Swedish kronor annually from gambling advertisements, Hofftedt predicted a substantial revenue loss exceeding SEK 50 million due to the ban.
While acknowledging that the primary motive behind online gambling advertising isn't altruistic, Hofftedt pointed out its role in supporting "socially important activities." These activities include funding investigative journalism and sustaining public transport with affordable fares.
7 February 2024, 18:00
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